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Scooter Braun wished to promote Taylor Swift her masters. What occurred?


Final Wednesday (June 14), Music Enterprise Worldwide dove deep into the ill-tempered saga of Taylor Swift’s ‘Massive Machine’ masters being offered – first to Scooter Braun’s Ithaca Holdings in June 2019, after which to US-based monetary agency Shamrock Capital in October 2020.

In our 4,000-word investigation into these offers, we uncovered some main revelations, together with:

  • Scott Swift, Taylor Swift’s father and a Merill Lynch stockbroker, acquired a USD $15.1 million payout from the sale of Massive Machine Label Group (BMLG) to Scooter Braun’s Ithaca Holdings in summer season 2019, due to Mr. Swift’s ~5% shareholding in Massive Machine Information LLC;
  • Scooter Braun is sort of definitely now a billionaire, who made a $265 million revenue on his buy and subsequent sale of Swift’s first six albums. (Braun’s staff valued the Swift catalog at $140 million when buying Massive Machine Label Group in 2019; Braun then offered Swift’s masters to Shamrock in 2020 for a complete consideration of $405 million).

Maybe the most important discovery in MBW’s in-depth report, nevertheless, was this:

  • In November 2019, Jay Schaudies from Swift’s administration agency, 13 Administration, co-signed an NDA with Scooter Braun – representing Ithaca Holdings – that granted Swift’s staff the chance to dig into the financials of Massive Machine, presumably with a view to Swift buying her masters again from Braun.

MBW obtained this signed five-page NDA in full, which contained no point out of reputational protections for Scooter Braun.

This was complicated, as a 12 months later, in November 2020, Taylor Swift publicly alleged: “Scooter’s staff wished me to signal an ironclad NDA stating I might by no means say one other phrase about Scooter Braun until it was optimistic, earlier than we may even have a look at the monetary data of BMLG.”

Now, MBW has obtained extra startling proof on this saga.

It exhibits simply how shut Scooter Braun and Ithaca got here to promoting Swift the rights to her first six albums – and the way a possible deal fell aside…

Exhibit A: The Jay Schaudies e mail to Scooter Braun, Could 15, 2020

MBW has obtained a revelatory e mail from 13 Administration’s Jay Schaudies despatched to Scooter Braun in mid-Could, 2020.

Context: This was 11 months since Braun’s Ithaca Holdings had purchased the masters to Swift’s first six albums (through Massive Machine) – and since Swift had first publicly voiced her upset about that deal.

Importantly, this was additionally 5 months earlier than Braun/Ithaca then offered Swift’s ‘Massive Machine’ masters to US monetary agency, Shamrock Capital, in October 2020.

Ergo, there was nonetheless time for Scooter Braun to do what Taylor Swift followers wished, and promote the artist ‘again’ her Massive Machine masters.

Guess what? That’s precisely what Braun was open to doing – and was even eager to do – in keeping with Schaudies’ Could 2020 e mail.

“You have got advised me and others, similar to Ed Sheeran, that you simply’d prefer to see Taylor personal these, and I admire any efforts in your half to assist make that occur.”

Jay Schaudies e mail to Scooter Braun, Could 2020

“We final spoke on Could 5 once you requested me to name you after I emailed you saying that we have been nonetheless eager about buying the entire Taylor Swift belongings and rights held by BMLG,” reads Schaudies’ e mail to Braun.

“You stated you weren’t eager about promoting BMLG as a complete, however that you simply have been eager about promoting Taylor her masters. You have got advised me and others, similar to Ed Sheeran, that you’d prefer to see Taylor personal these, and I admire any efforts in your half to assist make that occur.”

That is the primary stable public proof that Scooter Braun, having acquired the masters of Swift’s first six albums, subsequently deliberate to promote them again to the artist.



There was a second part in Shaudies’ e mail, nevertheless, that returns us to a now-familiar can of worms: The alleged “ironclad NDA” clause that, within the phrases of Swift, would drive her to “by no means say one other phrase about Scooter Braun until it was optimistic, earlier than we may even have a look at the monetary data of BMLG”.

As a reminder, MBW has possession of a mutually-signed November 2019 NDA between 13 Administration and Ithaca beneath which Ithaca dedicated to handing to 13 Administration “all private, proprietary enterprise data” about its firm (and Massive Machine) “relating to a Doable Transaction”.


The header from a deal negotiation NDA signed by Ithaca Holdings and 13 Administration, dated November 2019

So what have we discovered since publishing our story final week?

Months after the mutual signing of that November 2019 NDA, as we moved into spring/summer season 2020, Ithaca and 13 Administration started a back-and-forth on a completely new NDA.

As soon as once more, this NDA clearly facilitated a negotiation for Swift/13 Administration to buy her ‘Massive Machine’ masters from Ithaca.

And it’s one specific clause inside this subsequent NDA that seems to have left Swift, and Jay Schaudies at 13 Administration, displeased relating to potential restrictions over the artist’s freedom to talk publicly.

In his e mail to Braun in Could 2020, Schaudies wrote: “I provided to signal a brand new NDA, and also you stated you wished to consider that, contemplating extra stringent restrictions past the deal itself. You instructed that each Taylor and her publicist Tree Paine ought to be prohibited from talking in any respect about you or your traders. I stated that may’t occur, however that the small print of the deal may very well be protected.”

Added Schaudies: “The NDA can’t function a one-sided, surrogate gag order. Taylor should be free to advertise her music and when she re-records outdated songs, she ought to be free to talk with out inappropriate limitations. However, we’re more than pleased to signal a customary NDA, as we did earlier than [in November 2019].”

Right here’s the place issues get a bit… bumpy.

Throughout spring/summer season 2020, Ithaca Holdings and 13 Administration went forwards and backwards on draft variations of a brand new negotiation-starting NDA.

MBW has obtained a draft model of this NDA from June 2020. It was despatched from a authorized rep for Ithaca Holdings to Jay Schaudies at 13 Administration on June 29, 2020, in keeping with emails seen by MBW.

Ithaca Holdings, within the communications we’ve seen, was prepared to signal this June 2020 NDA.

As for whether or not its content material constituted, in Schaudies’ phrases, a “one-sided gag order”?

Decide for your self.


Exhibit B: The brand new draft NDA – despatched by Ithaca to 13 Administration on June 29, 2020

MBW has learn cover-to-cover the June 2020 draft NDA despatched by reps for Ithaca to 13 Administration for approval.

Solely Ithaca and 13 Administration are named as ‘Events’ on this draft settlement.

Scooter Braun is just not a named as a Social gathering, neither is Taylor Swift – although the doc makes clear that 13 Administration is “performing expressly on behalf and because the approved agent for Taylor Swift”. (Swift is referred to all through the NDA, as authorized shorthand, because the ‘Artist’.)

The seven-page doc incorporates just one part – Clause 4 – that clearly makes an attempt to limit what every Social gathering within the deal can say about each other publicly.

Nonetheless, this clause solely seems to limit what could be stated about particulars of the deal negotiation itself – somewhat than any people concerned.

Right here is the complete textual content of the related NDA clause (Clause 4), with MBW’s bolding on the vital segments:


4. No Disclosures Of Any Form About Discussions. Every Social gathering and Artist agrees that, with out the prior written consent of the opposite Social gathering, no Social gathering, no Social gathering’s Consultant, and neither Artist nor Artist’s Representatives, might disclose, reveal, reveal, present, touch upon, characterize, opine on, or recommend to any individual or entity (whether or not straight or not directly) any of the next:

(a) The existence of this Settlement;

(b) the existence of, substance of, and/or full or partial particulars about any Dialogue Data (and any facet of it), together with the substance or existence of any proposals or valuations;

(c) the existence of, substance of, and/or full or partial particulars about any Doable Transaction; or

(d) the contents or substance of any Analysis Materials and the truth that any Social gathering or its Representatives have acquired or offered Analysis Materials.

Any data required to be handled as confidential beneath this Settlement shall be known as “Confidential Data.”

The phrases “Disclose,” “Disclosed,” or “Disclosure” shall imply to disclose, reveal, give, touch upon, characterize, opine about, or make accessible Supplies, or any half thereof, or any data contained therein, to any individual or entity or to the general public at giant, together with through social media posts (e.g. Twitter, Instagram, or different platforms) or by offering data to members of the information media (whether or not on background or as an nameless supply).



That’s it – the entire clause.

To MBW’s understanding, the clause seems to quantity to this: if Ithaca wished to typically criticize Taylor Swift publicly – or if Swift wished to typically criticize Ithaca or certainly Scooter Braun publicly – they might presumably be free to take action.

Nonetheless, if both occasion publicly disclosed and/or criticized: (a) any deal proposals/valuations mentioned between Ithaca and 13 Administration; or (b) the ‘Analysis Supplies’ – “all private, proprietary enterprise data relating to a potential transaction” – then they might clearly be in breach of the NDA.

What occurred subsequent?

To a level (as we identified in our earlier article on this matter) we are able to sort of skip to the top right here: no matter occurred between Ithaca Holdings and 13 Administration following the above NDA proposal in June 2020, we all know – by nature of Shamrock’s acquisition of Swift’s masters 5 months later – {that a} deal clearly wasn’t agreed.

Nonetheless, MBW does have some vital additional element to deliver to the desk.

We’ve seen an e mail from Jay Schaudies in response to that June 2020 NDA instructed by Ithaca – despatched a month afterward July 29 – noting Schaudies’ concern that the “proposed NDA… nonetheless looks like an try and muzzle Taylor”.

We’ve additionally seen an e mail from a authorized rep for Ithaca despatched to Schaudies on August 25, 2020, which states that “after discussing internally, we really feel like we are able to transfer ahead on the prior type” – i.e. Ithaca was prepared to scrap the June 2020 NDA, and return to that authentic, mutually signed, November 2019 NDA.

Most significantly, a senior ex-employee of Ithaca – who was straight concerned within the deal negotiations – claims that two “laborious presents” have been made verbally by Scooter Braun to Jay Schaudies/13 Administration on two separate events:

  • The primary provide got here in mid-November 2019, in response to Taylor Swift’s public outcry associated to her ‘Massive Machine’ masters and that 12 months’s American Music Awards (AMAs). Every week earlier than the AMAs occasion, says our supply, Scooter Braun advised 13 Administration that Ithaca was prepared to promote the masters of Taylor Swift’s six ‘Massive Machine’ albums to 13 Administration / the artist for USD $300 million. Braun additionally advised 13 Administration that Ithaca had secured pre-approval on a financing deal, offered by 23 Capital, to totally fund Swift’s acquisition on the $300 million value. The provide was rejected;
  • Braun’s second provide got here almost a 12 months later, in October 2020. Our supply says that, this time, Braun provided to promote Swift’s ‘Massive Machine’ masters to the artist/13 Administration for $305 million – representing a $100 million low cost on the $405 million that Shamrock Capital would finally pay Braun/Ithaca for the masters. This provide, says our supply, was additionally rejected – after which Braun went forward with a deal to promote the masters to Shamrock.

Within the wake of studying about these two priced presents from Scooter Braun to 13 Administration, MBW contacted a supply near Taylor Swift. They replied, through e mail: “In 2020, the flexibility to guage any alternative for Taylor to buy her catalog was conditioned on signing a gag order NDA prohibiting her from ever talking the reality about Scooter and the state of affairs.

“Taylor has utterly moved on from this saga, and has turned what began out as a particularly painful state of affairs into one among most fulfilling inventive endeavors of her life.”

Our ex-employee supply at Ithaca stays adamant that there was by no means an NDA that contained a “gag order” relating to Swift’s capacity to talk publicly about Scooter Braun.

The ex-Ithaca supply stated: “There have been a number of presents for [Swift] to buy her masters from [Braun] and at no level within the NDA was she ordered to be silent by Scooter. In reality, he isn’t even talked about. Her narrative was all the time very complicated to me.”


Yesterday (June 21), Taylor Swift introduced she can be bringing her record-breaking Eras tour to the UK, Europe, and Asia in 2024.

Swift, who in keeping with Forbes is value $740 million, was the biggest-selling recording artist on the planet in 2022, in keeping with IFPI.

Her latest studio album, a ‘Taylor’s Model’ re-record of her 2010 Massive Machine LP, Communicate Now, is due for launch on July 7.Music Enterprise Worldwide



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