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NetEase Cloud Music inks strategic cope with China’s RYCE Leisure – together with a 30-day unique window for brand new releases


China-based music streaming service NetEase Cloud Music has entered right into a strategic cope with RYCE Leisure, described by NCM as “one in every of China’s main music and leisure firms”.

Based in 2021, RYCE Leisure’s roster consists of stars like Jackson Wang (Ok-Pop group Got7 member), Amber Liu (former Ok-Pop group f(x) member), Tablo, PSY.P, Caelan Moriaty, and others.

As a part of the deal, NCM, operated by Chinese language tech big NetEase‘s subsidiary Cloud Village, will get a 30-day unique window for brand new releases from RYCE Leisure (together with music by famous person Jackson Wang).

Streaming service offers with rightsholders that embody related 30-day exclusivity home windows aren’t unusual in China.

Final 12 months, for instance, Chinese language music firm TF Leisure (Time Fengjun Leisure) struck offers with Tencent Music Leisure and NetEase Cloud Music, however TME was granted a 30-day exclusivity window for TF Leisure releases on its platforms.

TME, which operates Chinese language streaming platforms QQ Music, Kugou and Kuwo, is NetEase Cloud Music’s greatest rival within the Chinese language music market.

The 30-day exclusivity window for TF Leisure releases on Tencent Music’s platforms arrived practically a 12 months after TME and its majority-owner Tencent Holdings had been ordered to relinquish unique offers held with world labels in China.

TME was investigated, in 2019, for putting unique licensing offers with the three main document firms within the territory.

As a part of the ban, the corporate was permitted to maintain its unique offers with unbiased artists, with a time restrict of three years for such agreements and, in keeping with a press release issued on the time, new songs, so long as the unique window is now not than 30 days.

In response to Tencent’s announcement from August 2021, the corporate gave up the precise to unique offers with related music copyright holders “aside from the case the place the unique cooperation interval with unbiased musicians doesn’t exceed three years, and the unique launch interval of recent songs doesn’t exceed 30 days”.

Inside TME’s press supplies saying its cope with TF Leisure, the corporate claims to have “turn into the audio streaming platform the place most of the world’s high document labels first launch their new music in China”.


Tencent Music Leisure beforehand inked offers with Common MusicSony Music and Warner Music, and these agreements enabled it to license the music from the majors for its personal platforms, along with solely sub-licensing these catalogs to native rivals.

TME inked its newest licensing agreements with Common and Warner prior to now two years with out an unique sub-licensing proper, permitting these firms to strike separate direct offers with rival firms in China, together with TME’s major competitor, NetEase Cloud Music.


Different current offers struck by NetEase Cloud Music embody the renewal its present partnership with Taiwan-based unbiased document label Rock Information to distribute the latter firm’s music catalog in China.

Cloud Music additionally lately inked offers with Fashionable Sky, Emperor Leisure Group, China Document Group, Feng Hua Qiu Shi, Yuehua Leisure, Linfair Information, SM Leisure, TF Leisure, YG Leisure, KAO!INC, AvexPony Canyon and B’in Music.

On the finish of 2022, Cloud Music had 189.4 million month-to-month lively customers throughout its on-line music providers, up from 182.6 million from the top of 2021.Music Enterprise Worldwide

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