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Belgian ecommerce 16.3 billion euros in 2023


Customers in Belgium spent 16.3 billion euros on-line final yr. In comparison with 2022, this is a rise of just about 11 p.c. The robust progress was brought on by a rise in gross sales of on-line providers, like bundle holidays.

These knowledge come from the most recent Market Monitor from Becom, the Belgian ecommerce federation. In comparison with 2022, ecommerce in Belgium grew 10.7 p.c. In keeping with the report, this progress is stronger than inflation within the nation, which was 2.3 p.c in 2023.

€4.8 billion distinction with 2019

“In comparison with 5 years in the past (2019), a rise of 4.8 billion euros has now been purchased on-line. A few quarter of all Belgian spending occurs on-line at this time”, stated Greet Dekocker, managing director at Becom.

‘We’re seeing a full restoration in on-line spending on providers.’

“The robust enhance in on-line purchases isn’t a lot brought on by ordering extra merchandise and garments, however it’s as a result of we’re shopping for extra providers – comparable to bundle holidays and airline tickets – on-line. We’re thus seeing a full restoration in on-line spending on providers (8 billion euros) for the primary time because the COVID-19 interval. Virtually 68 p.c of all providers are purchased on-line.”

High 3 on-line purchases

Belgian shoppers spent 28 p.c extra on bundle holidays in 2023 than a yr earlier. In complete, they spent 3.5 billion euros on this class. On-line purchases of airline tickets and lodging accounted for two.1 billion euros (a rise of 19 p.c). Clothes got here in third place, with a complete of 1.6 billion euros. This was a slight lower of 1.8 p.c.

‘Belgian sellers must be energetic on marketplaces’

The report additionally states that by the top of 2023, there have been 63,202 on-line shops in Belgium. These generated a turnover of 13.3 billion euros. On-line shops exported providers and merchandise for two.5 billion euros, to shoppers in different international locations.

Taking into consideration the export quantity of Belgian sellers, the report states that buyers within the nation positioned purchases price a complete of 5.5 billion euros at international on-line shops or marketplaces. “To surf alongside on the rising ecommerce, Belgian retailers must be energetic on marketplaces. Entrepreneurs who’ve already taken the plunge point out that they document a mean enhance in turnover of 23 p.c”, stated Dekocker.

‘With a greater illustration of sellers on marketplaces, shoppers may also discover extra Belgian on-line shops.’

“Therefore our recommendation: check your product vary on a market. Lately, an increasing number of specialised marketplaces have additionally seen the sunshine of day. Furthermore, one in three Belgians begin their on-line search on a market. With a greater illustration of our merchants on these platforms, shoppers may also discover Belgian on-line retailers. A win-win for our nation.”

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