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Amazon contests ‘very giant’ qualification

Following Zalando, Amazon has additionally lodged a authorized objection in opposition to its classification as a Very Giant On-line Platform (VLOP) in Europe. “Amazon doesn’t match this description beneath the DSA”, the corporate states.

Within the context of the European Digital Service Act (DSA), the European Fee printed an inventory of 19 web giants this spring. “Very giant on-line platforms and serps are on-line providers with over 45 million customers within the EU”, wrote the manager board of the European Union.

‘They need to adjust to probably the most stringent guidelines of the DSA.’

The VLOP listing consists of the names of on-line promoting giants equivalent to Alibaba’s AliExpress, Amazon, and Zalando.


The classification entails a variety of info obligations that ought to higher shield customers, together with suggestions and commercials. Moreover, the businesses concerned are required to evaluate their systemic dangers, act appropriately in case of violations and deploy higher instruments for content material administration.

Zalando’s grievance

Zalando filed a grievance in opposition to the classification with the European Courtroom of Justice simply two weeks in the past. It argued that the European Fee “didn’t have in mind the bulk retail nature of its enterprise mannequin and that it doesn’t current a ‘systemic threat’ of disseminating dangerous or unlawful content material from third events”. The German firm additionally questioned the inclusion standards for VLOPs.

Amazon’s authorized problem

Now Amazon has additionally launched a authorized problem in opposition to its inclusion, on the Luxembourg-based Common Courtroom, Europe’s second highest. “If the VLOP designation had been to be utilized to Amazon and to not different giant retailers throughout the EU, Amazon could be unfairly singled out and compelled to satisfy onerous administrative obligations that don’t profit EU customers,” an Amazon spokesperson instructed Reuters.

Amazon claims it could be ‘unfairly singled out’

The U.S. firm mentioned it’s not the most important retailer in any of the EU international locations the place it operates and that its greater rivals in these international locations haven’t been designated as such. The corporate requested the Common Courtroom to cancel its designation.

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