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‘Alibaba gaining recognition amongst European SME consumers’

Alibaba is making focused efforts to draw European SMEs. In response to the corporate itself, it has been profitable: the variety of SME consumers from Germany has elevated by 14 p.c up to now six months. Moreover, increasingly British SMEs are utilizing as their procurement platform.

In direction of the top of its annual March Expo,’s flagship on-line commerce present, the corporate reported sturdy enterprise purchaser demand from each German and UK SMEs.

Extra environment friendly and cost-effective

In response to Alibaba, SMEs are in search of methods to make their procurement processes extra environment friendly and cost-effective. “They’re dealing with challenges comparable to macroeconomic stress, disruptions within the provide chain, and points in provider relationships.”

On this quest, many German firms flip to Alibaba, the Chinese language ecommerce large says. The variety of lively SME consumers is 14 p.c greater this month than in September 2023. The press launch doesn’t point out what number of German small and medium-sized sellers are actually lively on

Alibaba additionally recorded a “optimistic rise” within the variety of lively B2B consumers from the UK at this 12 months’s March Expo, with out specifying vendor numbers or progress percentages.

Shift to digital procurement channels

In response to Alibaba, the rise in SME consumers displays the final shift to digital procurement channels, which Amazon in Europe additionally faucets into. Alibaba’s just lately launched ‘B2B Sentiment Survey’ discovered that 52 p.c of German SMEs now make on-line purchases on B2B marketplaces. In the UK, that proportion was 51 p.c.

Most German and British SMEs buy on marketplaces.

Jijay Shen, Normal Supervisor Europe for, states that on-line B2B marketplaces make cross-border sourcing “simpler than ever earlier than, enabling SMEs to discover alternatives to seek out new merchandise, mitigate the danger of their provide chain, and drive margin on the click on of a button”. in France can also be actively focusing on consumers in France, the third largest ecommerce market in Europe. Earlier this 12 months, it launched a partnership to advertise French SMEs with authorities company Enterprise France.

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