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9 About Us Web page Examples for Ecommerce in 2024 (+ 5 Ideas)

Do you wish to write a terrific About Us web page on your ecommerce web site? 

That is a major step, and you’re on the proper place!

Beneath are 9 wonderful examples of About Us pages that ecommerce companies have written to clarify their firms. 

Let’s begin!

The essence of the About Us web page in ecommerce

Flying on a package

Let’s view it from the fundamentals.

Think about an ecommerce firm with out an About Us web page.

Prospects will not be capable to study something about that firm. 

So, the About Us web page is designed to realize clients’ belief by telling them about your enterprise.

Making a well-thought-out About Us web page is crucial on your ecommerce firm. 

It establishes belief and takes your viewers behind the scenes to allow them to relate to your organization. 

If a customer likes what he reads about your organization, will probably be simpler for them to belief you with their cash.

9 About Us web page examples for ecommerce

We now have picked these examples as a result of they stand out from many common ecommerce companies that write generic About Us pages.

We hope they open up your artistic thoughts and offer you concepts for writing a formidable About Us web page.

Let’s begin!

Be aware: Each ecommerce retailer has a unique story, imaginative and prescient, and goals. These examples are simply on your reference. You might create your ‘good’ About Us web page by crafting it your means. 

1. Reformation

About Us page of Reformation

Let’s kick off our checklist with an ecommerce clothes firm known as Reformation.

What are you able to study from this About Us web page instance?

Casual tone 

The casual and extra human tone grabs the customer’s consideration proper initially of Reformation’s About Us web page.

As a substitute of a proper phrase like ‘welcome,’ the web page says, ‘Oh hello,’ similar to two individuals assembly casually. 

Firm’s transient in a big textual content 

Reformation has intelligently used a bigger textual content to explain a short historical past of their firm.

Reformation's brief on its About Us page

They’ve briefly defined when and why the corporate began and what they’ve reached now. 

Hyperlinks for detailed info 

Guests might not be curious about studying each element concerning the firm. That is why this firm solely mentions a abstract of each facet of its enterprise on its About Us web page. 

For the guests who wish to learn concerning the firm intimately, they’ve offered hyperlinks like ‘Our historical past,’ ‘Meet the workforce,’ and ‘Sustainable practices.’ 

Distinctive method to sustainability

Each product web page at Reformation mentions the quantity of CO2 and water a buyer saves by shopping for that product.

The corporate calls it RefScale. They’ve a devoted web page to clarify the premise and methodology of their sustainability claims. 

Media and procuring hyperlinks 

Reformation has included a number of footage of its manufacturing processes to authenticate its model. 

On the finish of their About Us web page, they’ve used clickable footage of their foremost objects, so the shoppers could return to procuring after studying about their firm.

Screenshot of shopping links on the About Us page of Reformation

2. Boxed Water Is Higher

The About Us page of Boxed Water Is Better

Subsequent on our checklist is the About Us web page of an organization known as Boxed Water Is Higher

As its identify says, this firm sells water in containers.

Let’s look at how they’ve written the About Us web page. 

What are you able to study from this About Us web page instance?

Emotional enchantment

The About Us web page of Boxed Water Is Higher begins with their problem.

They state that being a small workforce, they attempt to save lots of the world by competing with the large plastic business.

This instantly earns an emotional attachment with their viewers. 

Historical past and mission

This firm explains that it began in 2009 and is on a mission to offer the purest water sustainably.

A reader could instantly get aligned with their much-needed mission.

The mission of Boxed Water Is Better on its About Us page
Human component 

The corporate briefly discusses its workforce with an image of its workforce members. They’ve additionally given a hyperlink to open positions of their firm.

This confirms the guests concerning the precise human involvement on this ecommerce firm. 

Photos regarding their aim 

You will notice footage on their web page with a particular message supporting their trigger.

Take a look on the following screenshot for instance:

Screenshot of a portion from the About Us page of the Boxed Water Is Better

The About Us web page of this firm reveals vegetation popping out of their water field. Which means their product will assist vegetation develop extra simply.

Slideshow of their journey 

In the long run, this firm fantastically describes its journey within the type of slides. They clarify how they’ve grown from 2009 to 2016.

3. Lunya

Lunya About Us page

This instance is from Lunya, an attire firm that sells clothes for girls. 

As a substitute of promoting each type of attire, Lunya offers ladies’s clothes for final rest. 

What are you able to study from this About Us web page instance?

Their story in a snap

In just some phrases, readers study why this model got here into being and what it sells.

Lunya clearly says it offers stress-free attire for girls meant for relaxation. 

Want success mantra 

Lunya well emphasizes that each girl must be in her ‘Dreamstate’ whereas carrying ultra-relaxing clothes.

Lunya's dreamstate on its About Us page

In addition they state that they’re on a mission to offer much-needed relaxation to all ladies by way of clothes. 

Excessive-quality media 

Lunya’s About Us web page has many high-quality footage of women resting whereas carrying comfortable, cozy, and comfy clothes. 

Additionally, you will see a brief video to get a digital feeling of Lunya’s relaxation put on. 

Social duty

Mentioning its dedication to high quality and superior clothes shouldn’t be sufficient for Lunya. This model additionally mentions its steady efforts to take care of the atmosphere. 

They’ve additionally offered a hyperlink to study extra about their efforts for sustainability.

Screenshot of sustainability from Lunya's About Us page
Concerning the founder 

Lastly, guests can learn details about what motivated the founder to put out the concept of launching this model. 

The founder’s story is written in a convincing type to make the readers consider within the genuineness of this model.

4. Yellow Leaf Hammocks

Screenshot of Yellow Leaf Hammocks About Us page

Subsequent is Yellow Leaf Hammocks.

This firm has intelligently utilized its About Us web page to its fullest.

Let’s examine how.

What are you able to study from this About Us web page instance?

Attention-grabbing video 

The About Us web page of this web site begins with a catchy and attention-grabbing video displaying the entire story of hammock makers.

Guests get to see the makers of their favourite hammocks. It naturally builds a robust belief between the consumers and the corporate. 

Model’s story 

The web page reveals how the proprietor found these high quality hammocks throughout his journey to Thailand and the way he remodeled these hammocks into this model.

In a number of phrases, the web site proprietor tells his viewers that he is including worth to the world with high quality hammocks. 

Supporting a trigger

Many of the viewers is offered in the event that they know their buy will assist another person, too. 

This firm mentions that it empowers ladies weavers and helps them by giving them their due share from each sale. 

So, consumers who’ve the center to assist ladies and the needy usually tend to place orders. 

About Us page of Yellow Leaf Hammocks empowering women
Weavers’ tales 

A devoted part on this firm’s About Us web page options footage and a brief description of this model’s weavers.

Guests even have the choice to learn their full tales if they need. 

Interactive call-to-action

The clever use of phrases like ‘cling with us in your inbox’ makes this ecommerce firm stand out from the standard gross sales language.

Their About Us web page reveals some footage of comfortable clients utilizing Yellow Leaf Hammocks. The web page additionally asks customers to share their footage on their official Instagram profile.

It will increase this firm’s social interplay and likewise will get extra emails and orders.

Customers' pictures on Yellow Leaf Hammocks' About Us page

5. Neeman’s

Neeman's About Us page

Neeman’s is an rising shoe model that provides a wide range of comfy footwear.

Along with offering consolation, the model can be dedicated to saving the atmosphere through the use of sustainable methods in its manufacturing processes. 

What are you able to study from this About Us web page instance?

Model’s overview 

Neeman’s clearly tells its guests why this model was created. This model fantastically describes its function of offering high-quality footwear in sustainable methods through the use of fastidiously chosen phrases. 

Pictorial description of shoe manufacturing 

The sensible depiction of Neeman’s shoe manufacturing reveals how each half is fastidiously crafted to develop into a last product.

The customers study concerning the specialty of every half in Neeman’s footwear. 

Shoe manufacturing picture on Neeman's About Us page
Defining worth 

Neeman’s describes what worth it brings to its clients. It reveals how a lot this model cares about foot consolation and the atmosphere concurrently. 

This intrigues a reader to expertise the consolation of carrying Neeman’s footwear.

Significant GIFs and footage 

As a substitute of utilizing boring textual content and static objects, Neeman’s used sensible GIFs to depict six components that make their model superior. 

Screenshot of GIFs at the About Us page of Neeman's

In addition they use footage to indicate they use sustainable strategies like recycled plastic to fabricate footwear. 

Concerning the proprietor

In the long run, Neeman’s About Us web page reveals details about the founding father of this model alongside along with his image carrying the model’s t-shirt.

This reveals the model’s legitimacy and will increase clients’ belief.

6. Welly

Screenshot of Welly's About Us page

Subsequent on our checklist is Welly, a neat, clear, and minimalist web site meant for the wellness of children. 

It sells distinctive and engaging merchandise for first help, skincare, and sweetness. 

Let’s examine how they’ve written the About Us web page for his or her web site. 

What are you able to study from this About Us web page instance?

Related ambiance

The general look of Welly’s About Us web page resonates with the theme of their enterprise.

The colour scheme, font, and media used of their About Us web page are centered round children. 

Model’s abstract 

Welly’s About Us web page intelligently summarized the aim behind its creation and what this firm intends to do.

Their web page immediately grabs the eye of children and fogeys by informing them how a lot this firm cares for teenagers. 

Introduction of extra initiative 

Along with its merchandise, Welly additionally makes use of its About Us web page to introduce its charitable initiative, Kaboom.

In addition they welcome charity funds to assist underprivileged youngsters. This develops this firm’s emotional bond with its viewers.

Pictorial proof 

This firm has proven footage of its initiatives to make preparations for the children to play and have enjoyable.

Welly's initiatives shown on its About Us page

They strengthen the bond with their viewers by emphasizing the significance of play areas for teenagers. 

Highlights of their achievements 

This firm briefly highlights its achievements by stating they’ve constructed hundreds of playspaces which have served hundreds of thousands of children to date. 

Mentioning such noble initiatives naturally will get appreciation from their viewers.

Their mission 

Lastly, Welly reveals its pledge to serve children in collaboration with Kaboom. In addition they encourage readers to hitch of their mission to extend engagement.

Screenshot of the portion from Welly's About Us page

7. Tarte Cosmetics

Tarte Cosmetics About Us page

The subsequent superior About Us web page instance is from a cosmetics firm known as Tarte Cosmetics.

It sells merchandise associated to magnificence and skincare, made up of pure elements. 

What are you able to study from this About Us web page instance?

Firm’s spotlight

Tarte Cosmetics has intelligently highlighted the important thing details about their firm in a lightweight purple background, which is the colour scheme of their web site.

They’ve additionally used daring, italic, and larger font sizes together with pure images within the corners of their firm’s highlights to make an impression. 

Components with footage 

This firm realizes that folks could also be cautious about utilizing cosmetics fabricated from dangerous parts.

So, they’ve used their About Us web page to indicate footage of each main pure ingredient of their merchandise in order that customers could consider them.

Each pure ingredient additionally describes its advantages. 

About Us page of Tarte Cosmetics showing ingredients
Firm’s timeline 

A sensible slideshow of the corporate’s timeline ranging from 1999 reveals what they’ve achieved to date.

Customers study their success story from scratch to changing into a number one international cosmetics firm. 

Good buttons for detailed data

Along with offering hyperlinks, their About Us web page contains sensible buttons.

Customers can learn concerning the founder, collections, elements, and giving again by clicking these buttons.

These buttons present up when customers slide down this firm’s About Us web page to allow them to simply entry their required info. 

Smart buttons on Tarte Cosmetics' About Us page
Social service 

Tarte Comestics’ web site well introduces its non-profit initiative, ‘Coronary heart to Tarte,’ which helps causes for the animals, ladies, cyberbullying, and many others.

A customer learns that the corporate shouldn’t be solely targeted on making income however can be aligned to provide again to the atmosphere.

8. File

This is a screenshot of Dossier's About Us page

File’s About Us web page is a superb instance of maintaining it neat, clear, and easy whereas nonetheless being impactful. 

Let’s try what made File’s About Us web page price mentioning in our article. 

What are you able to study from this About Us web page instance?

Easy and stylish 

Generally, easy beats all the flamboyant work. File’s About Us web page is written in a easy but spectacular aptitude.

No bizarre heading kinds, coloration schemes, or textual content tweaking to harass a reader.


Simple writing style on Dossier's About Us page
Catchy begin

File’s About Us web page begins with what this firm is all about. A reader is half-convinced by studying that their perfumes are premium high quality and reasonably priced for all. 

The subsequent headline is definitely their tagline to hook a reader, ‘Sure to smelling good. No to overpaying.’

Spectacular footage 

File has proven footage of their perfumes in a formidable means all through their About Us web page.

This helps readers determine the originality of their model. In addition they present some footage of comfortable clients utilizing File’s perfumes.

Security and sustainability 

A particular part known as ‘Workforce Clear’ on File’s About Us web page explains that their perfumes are protected to make use of.

In one other part known as ‘Workforce Inexperienced,’ they’ve briefly defined their sustainable practices with footage of their eco-friendly packaging to indicate their social duty.

Sustainability portion on the About Us page of Dossier's website
Referring to clients 

This firm fantastically relates itself to its clients by calling them part of the File household.

They know that passionate fragrance lovers all the time have some unique preferences.

So, they welcome their clients to depart any strategies to assist them develop the specified fragrances.

9. BlendJet

BlendJet About Us page

Final however not least is an instance of the About Us web page from BlendJet. It’s a personal label firm that sells transportable blenders. 

What are you able to study from this About Us web page instance?

Their superior story

BlendJet’s About Us web page begins with a video explaining the story behind this model and its successes with blenders.

In addition they clarify the journey of two co-founders. The story runs in components and describes how one met with an accident requiring him to take nutrient-rich drinks throughout his post-accident restoration.

This gave start to the concept of growing a transportable blender for him and everybody. 

Explaining the model’s core mission

BlendJet’s opening assertion makes readers notice that this model is not only about promoting its product however about making folks more healthy. 

Vital hyperlinks with footage

BlendJet’s complete About Us web page is centered round their model’s story.

They’ve included devoted hyperlinks with engaging footage for customers who need details about high quality, vitamin, assist, and well being & wellness.

Important links on BlendJet's About Us page
Creating the necessity inside their story 

BlendJet’s superior story well makes readers notice how essential their product is for everybody.

They clarify that one in all their co-founders required post-workout shakes, and the opposite required meals smoothies to get well from his harm. 

Their workforce with footage and particulars 

BlendJet’s heart-touching story intrigues readers to wish to know extra concerning the founders and the workforce behind this model.

So, they confirmed the photographs of their workforce members on the backside and made them clickable to learn extra about them.

They’ve additionally included an image of their co-founder’s wedding ceremony day with their workforce toasting with BlendJets.

Wedding picture on the About Us page of BlendJet

How do you write an about us web page for ecommerce shops?

With the teachings discovered from the 9 good About Us web page examples, let’s learn how to craft an ideal About Us web page on your ecommerce retailer. 

The golden 5W rule 

Your About Us web page ought to embrace what you’re promoting, when and why your organization began, who’s operating it, and the place it’s positioned.

Inform your organization’s imaginative and prescient, mission, and values

Inform your clients about what you wish to obtain together with your firm within the brief (mission) and long run (imaginative and prescient).

Additionally, inform them what ethics and values your organization follows to attain your targets. 

Present your organization’s footage

Your viewers could wish to see what your organization’s workplace appears like. They might additionally wish to find out about your workforce members.

Present them an important footage of your organization together with the photographs of your organization’s essential workforce members to make it look legit. 

The team of Boxed Water Is Better on its About Us page

Embody essential hyperlinks 

Facilitate your viewers by offering them with the essential hyperlinks they could search.

You might add hyperlinks to your social profiles, testimonials, and Google Maps of your retailer’s location or your organization’s head workplace. 

Present social duty 

With elevated public consciousness about firms damaging the atmosphere, displaying social duty has develop into a must have for a enterprise. 

Inform your viewers how your enterprise performs a job in defending the atmosphere as a substitute of damaging it.

Social responsibility on Neeman's About Us page

5 Ideas for writing a wonderful About Us web page

Earlier than concluding the article, we thought it could be good to share 5 fast ideas that can assist you craft an superior About Us web page.

1. Give a human contact 

Your About Us web page is your likelihood to work together together with your viewers. It ought to sound like a human-to-human interplay. 

A generic or AI-generated About Us web page often fails to win your buyer’s belief. Your clients should really feel they’re coping with precise human beings behind that on-line retailer. 

2. Set up belief and superiority 

Give your clients sufficient causes to buy out of your retailer. They have to consider that their cash is in protected palms. 

Inform your clients how your organization is superior to your rivals relating to high quality and companies. 

3. Create a skimmable timeline 

As a substitute of telling a narrative or historical past of your organization in plain phrases, you’ll be able to create a timeline of your model from begin to date. It appears extra digestible for a reader. 

You may also use footage with each slide for a greater visible impression. 

Tarte Cometics' timeline on its About Us page

4. Develop an emotional rapport 

Relate your enterprise together with your clients and embrace them as an integral a part of your organization’s evolution. 

You may also fire up your buyer’s feelings by sharing your organization’s initiative to assist social causes. 

5. Make it shoppable 

The final word goal of your on-line enterprise is to get gross sales.

Facilitate your clients by offering them with hyperlinks to your foremost merchandise. 

Whereas your About Us web page mustn’t sound like a gross sales copy, it’s possible you’ll ease your clients to return to procuring after they’ve examine your organization. 

Shopping link on Yellow Leaf Hammock's About Us page

Bonus tip: Remember your web optimization 

You might embrace essential key phrases in your About Us web page to extend the probabilities of getting extra site visitors from engines like google.

Remember to make your web page load sooner and cellular responsive for higher outcomes.


Earlier than transferring on to the conclusion, let’s have a fast recap of what we simply discovered on this article:

  • The About Us web page is a must have for an ecommerce web site. 
  • Your About Us web page is your likelihood to make or break your organization’s impression.
  • A well-written About Us web page helps convert extra clients. 
  • Your About Us web page should comprise key details about your organization and enterprise. 
  • A great About Us web page develops belief and attachment together with your viewers by being genuine, authentic, and socially accountable.


Congratulations! You’ve gotten discovered all about what it takes to jot down an ideal About Us web page on your on-line retailer. 

We hope that the 9 About Us web page examples and the 5 ideas have helped you grasp the artwork of writing a killer About Us web page. 

By the best way, if you’d like assist with the best way to write successfully, learn this text to study the artwork of copywriting. 

Inform us if this text helped you perceive the About Us web page higher by commenting beneath.

You may also contact us you probably have any questions on this text or ecommerce on the whole. 

Wish to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent degree? Try the articles beneath:

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