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13 Finest Website positioning Instruments for Dropshipping in 2024 (Develop Site visitors)

Website positioning for dropshipping covers something you do in your dropshipping retailer to turn into extra seen on search engine consequence pages and, by doing so, improve natural site visitors.

In line with Semrush, 37.5% of all site visitors to ecommerce websites is natural, so figuring out which Website positioning instruments may help you drive probably the most natural (free) site visitors to your dropshipping retailer is essential.

This text highlights 13 of the most effective on-page, off-page, and technical Website positioning instruments for dropshipping.

Since we’ve rather a lot to cowl, let’s soar proper in:

The very best Website positioning instruments for dropshipping: An summary

Earlier than we dive into the deep finish, here’s a desk of all of the Website positioning instruments highlighted on this listing:

How do you decide the most effective Website positioning instruments for dropshipping?

Two people searching on Google

Earlier than we take a look at the most effective Website positioning instruments for dropshipping, let’s spotlight some questions you may ask your self to select the most effective Website positioning device(s) on your retailer’s wants.

  • What are your Website positioning objectives? Totally different Website positioning instruments do various things (some do a number of issues). So, select a device primarily based in your total Website positioning and dropshipping objectives.
  • What’s your price range? Some instruments would require a premium subscription to entry higher-tier options. So, how a lot are you able to afford? Our advice is to start out with free instruments.
  • What Website positioning options would profit your retailer probably the most? For instance, you do not need to go all in on a devoted key phrase analysis device whenever you would get probably the most bang on your buck from utilizing a technical Website positioning device.
  • How sophisticated is the Website positioning device? Can you employ it nicely? Once more, you do not need to get caught with a device you may’t use as a result of you may’t discover what you want on the dashboard.
  • How dependable and correct is the Website positioning device? Accuracy issues since you do not need to make essential enterprise choices primarily based on inaccurate Website positioning analysis knowledge.
  • How complete is the information? For instance, for those who’re doing a retailer audit, you desire a device that is thorough about what technical elements of your retailer it’s best to enhance to see tangible Website positioning outcomes.

The 13 greatest Website positioning instruments for dropshipping in 2024

Let’s now deal with the most effective Website positioning instruments for dropshipping.

For every of those instruments, we will cowl the next:

  • What it is good for (what sort of Website positioning you are able to do with it on your dropshipping retailer).
  • An summary of the Website positioning device’s fundamental options and functionalities.
  • The present pricing.

Please word that this isn’t a ranked listing, and every device has its key options, professionals, and cons.

Subsequently, use this listing as a analysis information that helps you establish which Website positioning device your dropshipping retailer wants.

Let’s soar in!

1. Reply The Public

Finest for: Key phrase and content material analysis (on-page Website positioning)

Answer the public homepage

This Neil Patel-owned viewers analysis and content material suggestion device is a superb asset if you wish to create related content material that matches consumer intent.

You need to use Reply the Public to find out which key phrases to optimize your retailer content material round to draw extra natural site visitors over time.

Key options

  • Key phrase analysis and insights. Reply the Public generates lots of visualized key phrase analysis knowledge and perception categorized as questions, prepositions, comparisons, and associated key phrases.
  • Content material suggestion. Content material suggestion is one in every of this device’s greatest options. After typing a key phrase, you should utilize the information to provide you with many content material concepts that match the search time period.
  • Search and Price Per Click on knowledge. Reply the Public exhibits cost-per-click knowledge, which might be notably helpful for those who’re operating (or desirous about operating) Google Advertisements for ecommerce or PPC advert campaigns.
Search data using Answer the Public


Reply the Public is a freemium Website positioning device.

With the free possibility, you get three every day searches, historic search knowledge, and initiatives.

The professional plans offer you limitless searches and much more functionalities, like search listening alerts, the power to export analysis knowledge as CSV, hiding particular recommendations, and extra.

The professional plans begin at $9 per thirty days for the person plan, $99 per thirty days for the Professional plan, and $199 for the professional, top-tier plan.

Answer the Public Pricing Plan

Reply the Public additionally has a lifetime plan possibility that permits you to pay a one-off value for lifetime entry.

Neil Patel believes the lifetime supply is 90% cheaper than something provided by competing instruments.

So I made a decision to do that loopy lifetime supply. Pay as soon as and get full entry for all times! It is 90% cheaper than my competitor’s subscription value.

Neil Patel (Supply)

Answer the Public Lifetime Plan

Finest for: Key phrase/subject pattern evaluation (on-page Website positioning)

Google Trends Home

Google Traits is one other nice on-page and content material advertising Website positioning device.

With this key phrase tendencies and evaluation device, you may be taught rather a lot a few key phrase, together with issues like how in style a search time period is and the way one key phrase compares to a different.

You may also use Google Traits to discover subjects and use geo-location to filter the search knowledge.

Key options

  • Time-based curiosity. You need to use Google Traits to analysis and decide viewers curiosity in a particular search time period or subject over time. You may filter the search time period knowledge from 2004-present.
  • Geo-location filtering. This function permits you to conduct location-based key phrase/subject analysis. For instance, for those who run a UK-based dropshipping retailer, you may filter the analysis knowledge to that location.
  • Subject/key phrase comparability. You may also use Google Traits to check as many as 5 quick and long-tail key phrases.
  • Trending subjects. When you land on Google Traits, you may see trending searches on your location. After altering the situation to your most popular one, you may see the trending searches in that new location.

Study extra: 6 Tricks to Use Google Traits for Your Dropshipping Retailer


Google Traits is free to make use of, even with out signing in.

Advanced Google Trends strategy

Google Traits tip: As Google mentions in its Superior Google Traits useful resource, do subject analysis as an alternative of search time period analysis as a result of search phrases can embrace misspellings.

3. Ubersuggest

Finest for: Key phrase analysis, content material concepts, website audit, and extra (on-page Website positioning)

Best SEO tools for dropshipping-Ubersuggest

Ubersuggest is one other Neil Patel-owned Website positioning device you should utilize to conduct key phrase analysis, generate content material concepts, analysis the competitors, do Website positioning evaluation, and extra.

Key options

  • Key phrase analysis. You need to use Ubersuggest to find out about a key phrase’s search quantity, Website positioning issue primarily based on estimated competitors, paid search issue, and price per click on.
  • Website audit. This function permits you to do a domain-wide audit for Website positioning points that may very well be impacting your retailer’s SERP rating. The outcomes additionally embrace detailed directions and steps to repair reported points.
  • Key phrase recommendations. After typing in a key phrase, you will get many key phrase recommendations categorized utilizing the Reply the Public format (recommendations, associated questions, prepositions, and comparisons).


Ubersuggest is a freemium Website positioning device.

With the free model, you get three free every day searches.

Paid plans begin at $29 for the person, $49 for the enterprise, and $99 for the Enterprise plan:

Ubersuggest paid plans

Like Reply the Public, Ubersuggest additionally has a lifetime plan that begins at $290 for the person, $490 for the enterprise, and $990 for the Enterprise tier.

Tip: Ubersuggest has a Google Chrome extension that simplifies the key phrase analysis course of.

4. Key phrases In all places

Finest for: Key phrase analysis and evaluation (on-page Website positioning)

Keywords Everywhere homepage

Key phrases In all places is a freemium key phrase analysis browser addon that may aid you do varied Website positioning optimizations, together with however not restricted to key phrase analysis, on-page evaluation, competitor analysis, and content material advertising.

Key options

With the free model, you get the next:

  • Templates for ChatGPT Prompts.
  • Instagram hashtag generator.
  • Widgets for insights and tendencies on Pinterest.
Keywords everywhere free

With the paid model, you get the next:

  • Associated key phrases on Google and Bing, and key phrases from Folks Additionally Search For (PASF) on Google.
  • Pattern chart on Google and YouTube.
  • Insights and tags on YouTube.
  • Month-to-month estimated site visitors and the highest 10,000 key phrases for any URL.
  • Evaluation of any URL to get the key phrases within the web page content material and their density.
  • Historic quantity knowledge for Google and YouTube from 2004 to the current.
Keywords everywhere paid version features


This freemium device has three paid choices.

The primary tier is the Bronze plan; it prices $1.25 month-to-month—billed yearly as $15— and provides you 100,000 credit and one consumer seat.

The second is the Silver at $5 a month, or $60 yearly, for 400,000 credit and 5 consumer seats.

The third is the Gold plan, which prices $25 month-to-month and provides you two million credit yearly and 20 consumer seats.

Keywords Everywhere Platinum plan

Key phrases In all places additionally has a Platinum plan very best for giant groups. It prices $80 per thirty days or $960 yearly and provides you entry to precedence assist and 100 consumer seats.

Notice: Key phrases In all places makes use of a credit-based system, the place one credit score equals one key phrase search. Once you run out of credit, you may prime them up.

5. Ahrefs

Finest for: Full-suite Website positioning analysis (on-page Website positioning, off-page, technical Website positioning)

Ahrefs landing page

Ahrefs advertises itself as an all-in-one Website positioning suite with the best-in-class knowledge and all of the instruments it’s good to rank larger and get extra natural site visitors.

Key options

As an all-in-one, industry-leading Website positioning device, Ahrefs has a quiver stuffed with arrows.

For instance, it has the next key options that may aid you optimize your dropshipping retailer:

  • Website Explorer. You need to use the Website Explorer function to ‘spy’ on the competitors by analyzing their backlink, natural and paid site visitors profile, and web site construction, together with URL and Area ranking, referring domains, and extra.
  • Website Audit. The Website Audit function permits you to audit your area by checking over 160 Website positioning points, like efficiency, content material high quality, sources, and extra, together with sensible fixes.
  • Key phrase Explorer. Because the identify suggests, Ahref’s Key phrase Explorer permits you to analyze key phrases and uncover their site visitors potential and the way tough it might be to rank for them.

Different notable Ahrefs options embrace a Rank Tracker that permits you to observe your and your opponents’ rating over time and a Content material Discover function that may aid you uncover content material concepts and backlink alternatives.

And since that is an all-in-one Website positioning suite, you too can entry options like SERP checker, AI writing instruments, damaged hyperlink checker, and extra.


Ahrefs gives 4 plans: Lite, Customary, Superior, and Enterprise.

The Lite plan prices $99 month-to-month, the Customary plan prices $179 month-to-month, the Superior plan prices $399 per thirty days, and the Enterprise plan prices $999 per thirty days.

Ahrefs plans and pricing

6. Google Key phrase Planner

Finest for: Key phrase analysis and evaluation (on-page Website positioning)

Google keyword planner tool

Google Key phrase Planner is free to make use of inside Google Advertisements; this device may help you uncover new key phrase concepts and estimate the site visitors potential of every key phrase.

Key options

Because the identify suggests, this can be a key phrase planner.

Nevertheless, it has Website positioning functionalities that may profit you as a dropshipping retailer proprietor, like:

  • Key phrase analysis. This function enables you to use a seed key phrase to search out new key phrases you may goal for extra visibility on Google SERP. The key phrase knowledge consists of month-to-month search quantity.
  • Competitors evaluation. You are able to do Google Advertisements key phrase analysis by analyzing the bidding methods of different advertisers concentrating on your most popular key phrases. You may then use this knowledge to run optimized Google Advertisements.
  • Geographical search quantity knowledge. Though the search quantity knowledge defaults to your location, you may change that to see location-based search quantity knowledge. This function is nice for operating targeted-by-location Website positioning or PPC campaigns.


Google Key phrase Planner is free to make use of together with your Google Advertisements account. You need to use the device with out creating PPC advert campaigns.

7. Google Search Console

Finest for: Monitoring, indexability, and cellular friendliness (technical Website positioning)

Google Search Console About landing page

Google Search Console helps you monitor and optimize your retailer’s efficiency on Google SERP.

It gives priceless insights into your website’s site visitors, key phrases, and consumer conduct.

Key options

  • Analytics report. This function exhibits you the standing of your website’s pages in Google’s index and alerts you of any errors or points which will have an effect on your rating.
  • Efficiency evaluation. This function exhibits you the way your website performs on Google’s search outcomes, such because the variety of clicks, impressions, click-through charge, and common positioning for goal key phrases.
  • URL inspection device. This function permits you to examine a particular URL in your dropshipping retailer and see its index standing, canonical URL, cellular usability, and structured knowledge.
  • Core Net Vitals report. This measures the standard of your website’s consumer expertise primarily based on three metrics: loading velocity, interactivity, and visible stability.
  • Enhancements report. This function exhibits you enhance your website’s look and performance on Google’s search outcomes, equivalent to utilizing wealthy outcomes, breadcrumbs, website hyperlinks, and many others.


Google Search Console is free to make use of. All you want is a Google account and proof of web site possession.

8. CoSchedule Headline Analyzer/Studio

Finest for: Writing catchy and Website positioning-optimized headlines (on-page Website positioning)

CoSchedule Headline Studio

CoSchedule Headline Analyzer and Headline Studio may help you write catchy and Website positioning-friendly headlines, captions, and e mail topic traces on your dropshipping retailer, weblog, YouTube web page, TikTok, or podcast.

Key options

  • Headline Website positioning rating. The headline rating device checks your headline primarily based on phrase stability, size, sentiment, and key phrases to make sure they’re clear, readable, simple to skim, and balanced.
  • Platform-based headline recommendations. This function can create headings optimized for various platforms, together with blogs, YouTube, TikTok, e mail, and extra.
  • Headline generator (AI). The Headline Studio can generate headline recommendations utilizing key phrases and energy phrases.


CoSchedule’s Headline Studio has two plans: fundamental and premium.

The essential plan is free for ten credit, however you need to create a free account to get a full report.

CoSchedule free plan

The premium tier prices $4 per thirty days for ten credit.

SEO tool CoSchedule Headline analyzer

Moreover, the essential plan prices $34 per thirty days for limitless credit, whereas the premium one prices $56 per thirty days.

CoSchedule Headline Studio unlimited credit price

9. GTmetrix

Finest for: Website efficiency (technical Website positioning)

GTmetrix SEO tool landing page

GTmetrix is a technical Website positioning device that may analyze your retailer and supply insights on enhance varied Website positioning elements, equivalent to loading time, web page dimension, photographs, scripts, and extra.

Key options

  • Complete efficiency reporting. This device comprehensively stories your web site’s efficiency, together with scores, grades, and suggestions.
  • Comparability. You need to use Gtmetrix to check your web site with different web sites or benchmarks and see the way you rank amongst them.
  • Efficiency monitoring. You may monitor your web site’s efficiency over time and get alerts for points or modifications.


There are three plans: Particular person, Enterprise, and Customized.

The Particular person plans are Micro at $5, Solo at $14.50, Starter at $28, and Development at $55.50 per thirty days. The device additionally gives annual billing.

GTmetrix individual premium plans

The Enterprise tier has Champion, Workforce, Enterprise, and Customized, starting from $85 to $600 per thirty days.

GTmetrix business tier prices

The third possibility is the Customized plan, which lets you customise various things.

GTmetrix custom plans

Study extra: Shopify Pace Optimization: 7 Methods to Make Your Retailer Quicker

10. Lighthouse

Finest for: Website audit (technical Website positioning)

Lighthouse SEO tool for dropshipping

Lighthouse is an open-source, free website audit and internet efficiency Website positioning device from Google.

It could actually assist enhance the standard of your retailer’s pages by analyzing your URLs and producing a complete report on efficiency, accessibility, and Website positioning greatest practices.

It does so by testing whether or not your web site or webpage:

  • Has crawlable inside hyperlinks.
  • Is indexable.
  • Is mobile-friendly.
  • Returns an HTTP 200 (OK) standing response code.
  • Has a sound ‘rel=canonical’ tag set.
  • Has legitimate structured knowledge.
  • Has a viewport meta tag with width or initial-scale set.
  • Has a sound hreflang attribute.
  • Has title and meta description tags.
  • Robots.txt is legitimate.
  • Content material is impartial of plugins.
  • Hyperlinks on a web page have descriptive textual content.
  • Photographs on a web page have specified and optimized picture alt texts.

The device then assigns the URL a rating out of 100.

SEO tools for dropshipping-Lighthouse

Key options

  • Efficiency reporting. When you generate a report, the device generates a efficiency report primarily based on 4 core metrics, together with velocity index.
Lighthouse SEO tool scoring calculator
  • Accessibility testing. You need to use the device to verify how accessible your retailer and pages are. The accessibility report may help you enhance content material legibility, use anchor textual content greatest practices, and extra.


Lighthouse is a free, extremely accessible Website positioning device which you could set up as a Chrome extension, use in Chrome DevTools, or run from the command line.

11. Moz Professional

Finest for: Full-suite Website positioning analysis (on-page, off-page, and technical Website positioning)

Moz Pro homepage

Moz Professional is a strong, all-in-one Website positioning toolkit.

It guarantees that can assist you rank larger on SERPs and obtain measurable Website positioning outcomes by serving to you perceive your viewers, goal the appropriate key phrases, crawl your retailer for errors and optimizations, and discover linking alternatives.

Key options

Moz Professional is a set of varied free and premium Website positioning instruments with assorted options.

Typically, although, you may benefit from the next Moz Professional key options when doing Website positioning for dropshipping:

  • Key phrase analysis. The key phrase analysis knowledge from Moz Professional’s free Key phrase Explorer may help you establish which key phrases to focus on primarily based on search quantity, Website positioning issue, and competitors.
  • Website audit. Website Crawl is a Moz Professional function that may aid you discover and repair technical retailer efficiency points, like lacking tags, damaged hyperlinks, duplicate content material, and different Website positioning points.
  • Hyperlink constructing. With Moz Professional’s Hyperlink Explorer function, you may simply analyze your retailer’s URL well being and discover new backlinking alternatives by studying in regards to the websites linking to your competitors.


Moz Professional is a freemium device.

Moz Professional’s free Website positioning instruments embrace Area Evaluation, Key phrase Explorer, Hyperlink Explorer, Moz Bar, Aggressive Analysis instruments, and tons extra which you could entry after making a free account.

Moz Pro SEO tools

Moz Professional’s paid plans are Customary at $79 per thirty days, Medium at $143 per thirty days, Giant at $239 per thirty days, and the Premium tier at $479 per thirty days.

SEO tools-Moz Pro pricing plans

All of the plans have an annual cost possibility that guarantees 30% in financial savings.

12. Screaming Frog Website positioning Spider

Finest for: Web site crawling (technical Website positioning)

SEO Spider homepage

Screaming Frog’s Website positioning Spider is a sturdy website crawler you should utilize to enhance widespread Website positioning points that would impression your retailer’s rating potential.

Key options

This device’s options embrace website audit, hyperlink evaluation, key phrase analysis, content material optimization, XML sitemap technology, and integration with Google Analytics and Search Console.

Screaming Frog's SEO Spider features

The free model has the next options:

  • Discover damaged hyperlinks, errors & redirects.
  • Analyse web page titles & metadata.
  • Assessment meta robots & directives.
  • Audit hreflang attributes.
  • Uncover precise duplicate pages.
  • Generate XML Sitemaps.
  • Website visualizations.

The paid model has the identical options, plus extra superior website audit instruments, in depth integration choices, and free technical assist.


Screaming Frog has a free model that permits you to crawl as much as 500 URLs.

SEO tools-SEO Spider

Upgrading to the paid model for $259 yearly provides you limitless crawling, precedence assist, and superior options.

SEO Spider annual price

13. Jasper

Finest for: Content material creation (on-page Website positioning)

Jasper homepage

Whereas it is technically not a devoted Website positioning device, Jasper, previously referred to as Jarvis, deserves particular point out.

Jasper is without doubt one of the greatest dropshipping AI instruments that creates human-level content material custom-made to your model wants.

It could actually aid you create higher content material, which, in return, may help you rank higher on Google.

Key options

  • Integration. For instance, you may mix Jasper’s writing with SurferSEO’s rating capabilities to create optimized content material.
  • Templates. Jasper gives varied ready-to-use content material templates, equivalent to chilly emails, product opinions, picture captions, and YouTube video scripts.
  • Recipes. Use pre-built workflows with step-by-step instructions to generate AI content material with out guide enter.


Jasper presently has three paid plans: the Creator plan at $49 per thirty days, the Professional plan at $69 per thirty days, and the customizable Marketing strategy.

SEO tools-Jasper pricing

Study extra: Jasper Artwork Assessment: The place AI Robots Develop into Artists! (2024)

There you will have it: 13 of what we imagine are a number of the greatest Website positioning instruments for dropshipping, however keep in mind that this listing is just not the be-all and end-all of Website positioning instruments for dropshipping.

Why do you want Website positioning instruments for dropshipping?

An image of a checklist

For those who use them successfully, Website positioning instruments can enhance your retailer’s search engine rating and offer you extra natural site visitors.

They’ll additionally assist with varied essential elements of what you are promoting, like key phrase analysis and optimization, content material creation, technical optimizations, and even hyperlink constructing.

Let’s assume you need to use Website positioning instruments to extend natural site visitors to your dropshipping retailer so you may see elevated model engagement, gross sales, and income.

In that case, you should utilize varied Website positioning instruments, like Google Analytics and Ahrefs, to do a retailer audit, repair technical points, carry out key phrase analysis, and many others.

You may then use what you be taught from the information to optimize issues like responsiveness, retailer load velocity, and many others., and create higher on-brand content material that matches consumer intent and helps enhance your search rating, site visitors, and conversion charge.

If you’re on the fence about how efficient Website positioning instruments might be for dropshipping and ecommerce typically (and why you want them), think about this:

SearchLogistics revealed a case research detailing how they used varied Website positioning instruments and greatest practices to extend the natural site visitors and income of a furnishings retailer by greater than 100%.

Furniture store case study

So, if you’re nonetheless questioning, ‘Why do I want Website positioning instruments for dropshipping?’

It is easy: these instruments can improve the natural site visitors coming to your dropshipping retailer, model recognition and engagement, conversion charge, and income.


Earlier than we go, we have created a fast abstract of this text for you so you may simply bear in mind it:

  • As SearchLogistics’ case research confirmed us, utilizing the appropriate Website positioning instruments and greatest practices can improve your retailer’s site visitors and income by over 100%.
  • The one approach to decide on the most effective Website positioning device on your wants is to ask your self essential questions, like what your Website positioning objectives and price range are.
  • For on-page Website positioning, think about instruments like Reply The Public, Google Traits, Ubersuggest, Key phrases In all places, Google Key phrase Planner, CoSchedule Headline Analyzer, and Jasper.
  • For off-page Website positioning, think about Website positioning instruments like Ahrefs and Moz Professional.
  • For technical Website positioning, think about instruments like Ahrefs, Moz Professional, Google Search Console, Gtmetrix, Lighthouse, and Website positioning Spider.
  • Do not forget that some instruments (most, truly) do a couple of factor, so evaluate and distinction the options earlier than going all in on a device.

Remaining thought

Mindfully think about the benefits and downsides of every device on this listing (and even these not coated right here), then select what you imagine will work greatest on your wants and objectives.

In case you have any questions, ideas, or feedback on these and maybe some other Website positioning instruments, please be at liberty to remark beneath!

In any other case, have a rocking day, and bear in mind: continue learning, experimenting, and rising.

Wish to be taught extra about dropshipping?

Prepared to maneuver your dropshipping retailer to the following degree? Take a look at the articles beneath:

Plus, don’t overlook to take a look at our in-depth information on begin dropshipping right here!

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